The Time is Now

“How did it get so late so soon? It’s night before it’s afternoon. December is here before it’s June. My goodness how the time has flewn. How did it get so late so soon?” – Dr. Seuss

I regularly feel challenged by time. I want more time to do everything I want to do, learn the things I want to learn, be with my friends and family, and just relax once in a while. Yet time holds me prisoner in its unstoppable progression.

Ultimately, what is most stressful about life is our relationship with time. Modern life is a multitasked existence. In our pursuit of productivity, we have perfected the art of constant partial attention such that our enjoyment of the things we do is equally fragmented. Spending time with friends, we think about work. Working, we wish we had more time to spend with friends. Though we may speak on the phone, read an email, and eat at the same time, we have not tripled our efficiency as much as diminished the quality of each experience.

If time holds us captive, it simultaneously offers the key to our liberation. Our shackles belong to the past and the future. In the present moment there is no past or future that is not contingent upon our attention to exist. Learning to manage our attention is the best way to manage our relationship with time.

Quality of life is proportional to the quality of our attention. Presence is focused attention on the current moment. It’s a choice and a practice. We choose to be present with our work, our friends, and our families. Then we practice and practice and practice.

In my own experience, this practice has been training myself to give attention to one thing at a time and being fully attentive when I’m having a conversation. I try to catch myself and breathe deeply whenever I feel my mind wander. In the pursuit of building a better relationship with my mind, I’ve found meditation, exercise, and diet to be the three pillars of progress. The key ingredient, though, is a continuing commitment to myself to be present.

Presence doesn’t make our schedule any less hectic. It does, however, change our relationship with time. Each moment becomes more satisfying, less consumed with worrying about what’s next. Time begins to revolve around our attention, instead of our attention revolving around time. That shift is the difference between freedom and bondage. It is the freedom to live life on our own terms, taking the time to do what’s important to us. It is the freedom to experience each moment fully, our attention undiminished by thoughts of elsewhere.

There is no magic analgesic that will grant us presence and mental acuity. Building a relationship with the mind takes work. Being present is a commitment to our own humanity. We exist to participate in life, not stress it’s future nor lament it’s past. Time only gives us one chance to experience the beauty in each moment. Now.

The Human Spirit

“There are no constraints on the human mind, no walls around the human spirit, no barriers to our progress except those we ourselves erect.” – Ronald Reagan, 40th President of the United States

This week I sat down to write about the human spirit. I wanted to understand how is it that something common to every human being is so difficult to grasp. No doubt this is the domain of religion, but my inquiry is more practical in nature – what does it mean to be human? Though my quest did not yield the articulate definition I was hoping for, it left me with a powerful thought: the human spirit offers us the capacity to persevere in pursuit of truth.

Our most rewarding endeavor is to build confidence in our beliefs and cultivate the wherewithal to actualize them. We are born to contribute by creating. From that intangible space between mind and heart emerges the palette of creativity. Our thoughts are manifest through action, each a stroke of the soul’s paintbrush. Life is the canvas upon which our spirit renders it’s masterpiece.

Each of us struggles with limitation in a very personal way. Without limitation we would have no individuation. Humanity would be a canvas of even monochromatic brushstrokes. Our perceived limitations offer the kaleidoscope of human experience. The apex of our potential is where we find the full expression of our being.

In striving to realize our full potential we encounter the source of our fulfillment and frustration. That which is most true to us, the deepest desire in our heart, is rarely a straight and easy path. In my own life, I’ve endured lots of failure and even spent a year living in my car. I’ve been in situations where I simply did not see a light at the end of the tunnel. Worse than failure, is ambiguity. Not knowing how to move forward, being stuck in limbo. It’s painful and can make the strongest person want to quit.

The alternative, however, is not being true to oneself. It is to diminish the human experience, settling for an easier life at the expense of our heart’s joy. We let ourselves down and sell others short the benefit of our full grace. Each of us is an example of what is possible and, by virtue of that, inspires greatness in others. Our greatest contribution to those around us is our own excellence.

When there’s a truth that we are aching for, when a person yearns to fathom the color of their own soul, the human spirit gives us the capacity to see it through. How ever many times we might fall, the human spirit gives us the strength to get back up and try again. Inevitably, persistence begets progress. One day, despite all odds, we accomplish what we set out to create.

We overcome limitation when we change our perspective. We tend to think of ourselves as existing in one time and place, but we don’t. The present moment is only the tip of the paintbrush. It takes time to create a work of art. Our journey begins with the first stroke and our spirit, that intangible essence which makes us human, sees us through to the last.

Free Your Mind

“Peace begins when expectation ends” – Sri Chinmoy, author, poet, artist, spiritual teacher

Sometimes I have long philosophical conversations with my mother. We talk about the nature of love and she often challenges my perspective. I’ve had similar conversations with other people debating the notion that love and acceptance mean giving people a license to walk all over you.

This is not what acceptance means.

Acceptance is how we free our mind. Through acceptance we find liberation. We are not captive to the past, to the future, or to anything that anyone has done. We free ourselves from all emotional shackles. That is acceptance.

From that place of freedom we find remarkable clarity.

Acceptance is the bedrock of inner strength. Whether it’s a challenging business predicament or a personal conflict, we can examine our expectations and accept the situation exactly as it is. From this position of clarity, we are free to engage fully in the constructive pursuit of change.

We spend so much of our energy caught up in expectations. We expect things from others, we expect things from ourselves. Frustration is a product of expectations not being met. It stems from our desire for things to be different than the way they are. We become emotionally bound by our circumstances. When we respond from this state, we do so from a position of weakness because we’re not operating at our full capacity.

I’m not saying it’s easy. Acceptance can feel impossible and downright unjust at times. But acceptance isn’t an ethical judgement. It’s the internal process of reclaiming our identity. When we don’t accept a situation, it owns us. Our energy is consumed by an external factor outside of our control.

Liberation happens when we identify the underlying expectation in each moment. Why does it exist and why is it not being met? Love offers the recognition that our energy and peace of mind are far more important than any external circumstance. It is through acceptance that we find the fruition of our full potential as human beings. The hardest part might be accepting ourselves.

The Virtue of Vulnerability

“To share your weakness is to make yourself vulnerable; to make yourself vulnerable is to show your strength.”
― Criss Jami, author, poet, songwriter

I love personal development literature. I’ve got a library full of books from Tony Robbins to Eckhart Tolle and dozens of other authors. I’ve spent a good portion of my life striving to be the kind of person I want to be. Yet as I lay in bed the other night, I had an epiphany. What if being better is less about chasing some ideal version of me and more about just being myself?

Human beings are by nature very different from one another. Each person strong and weak in their own unique way. Though we may aspire to some popular notion of perfection, it is through our weaknesses that we build character and craft personality. By embracing our weaknesses we fully harness our strengths.

Our willingness to be vulnerable conveys the greatest respect for ourselves and others. It is through that fullness of personality that we truly connect with another. Authenticity happens when we are unapologetic about who we are while being open and receptive at the same time. This allows us to see ourselves through the eyes of others and grow from that insight.

Vulnerability makes us coachable. A coach can be a specific person or it can be every person we meet. Each interaction offers the potential to learn something new. But that growth is only available when we are open to it and notice the opportunity to do so.

If I could send one message back to myself in the past, it would be this: open up, get to know my strengths, be comfortable with my weaknesses, and just be me. Throughout my personal friendships, my family, and my business, a willingness to be vulnerable has provided me with more meaningful relationships and deeper personal growth.

Being the best we can be doesn’t happen in the future, it happens right now. Truly opening ourselves up to the people we engage with is a choice we can make at any moment. Start with someone you love and then maybe try it in a business meeting or two. Who knows, you might even end up crying on stage as you conclude a TED talk.

The Power of Choice

Over the last two years I’ve spent a lot of time trying to understand what I want out of my life. I’ve been doing startups since 2004. It’s been a tough road, both insanely challenging and deeply fulfilling. As I’ve grown, my values have evolved. I went from “I want to build a company so I can sell it for a lot of money” to “I want to help people live healthier lives” to “I want to live in a peaceful world.” That’s a big shift.

Consequently, I’ve come to realize that everyday I have a choice. I can choose to be guided by fear or I can choose to be guided by love. Fear is when I don’t do stuff that I want to because I’m afraid of how people might respond or that it won’t be good enough. Love is when I’m true to myself and follow my heart.

Fear creeps into our lives in small ways and limits our choices. It keeps us from connecting with other people. It prevents us from having freedom. We’re all familiar with fear of failure or rejection, but what about fear of success? As long as we’re not successful, there’s a lot less expectation and judgement, a lot less pressure. Fear comes in many shapes and sizes.

There’s nothing wrong with fear. Fear helps us see ourselves. The important thing is to not let ourselves be guided by fear. To love ourselves so much that we’re not willing to let fear hold us back from being the best that we can be. In that sense, fear is actually doing us a favor. When we can identify where fear is holding us back, we know exactly what we need to do to overcome fear: engage with it.

As a business owner, I encounter this all the time in the form of things that I should be doing but never get around to. Sure, I’m busy. But the truth is there’s a lot of stuff I could be doing to put myself out there. Like writing a newsletter. What I want most out of life is to help others be the best they can be. Of course, what that means is that I have to be the best that I can be. And in order to do that I need to be willing to confront my fears and overcome them.

That’s the power of choice that all of us have everyday. We have the power to choose to do what we want to do despite our fears. We have the power to choose to be who we want to be despite seemingly insurmountable obstacles.

The greatest gift we have is the power of choice. I’m not saying it’s easy. In fact, it can be really hard to acknowledge fear and then actually overcome it. But it’s possible. And it’s not as hard as you might think. Most importantly, it’s the only way to be the best that you can be.

Today, as you come face to face with the incredible power of your choice, what will you choose to do?

The Wisdom of Love

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The Wisdom of Love is a five part series exploring the practical side of love as a philosophy for happy and peaceful living.

There is a philosophy which needs no scripture and no handbook. It does not require an expert’s opinion nor a guru’s teaching. It is a philosophy so basic that it is embedded in the heart of every human being. Its practice has the power to change the relationship we have with ourselves, each other, and the planet. This philosophy is called love.

PART I: Loving Ourselves

Loving ourselves means cultivating consciousness around our actions, realizing that the most valuable asset we have is our time and energy. In order to become mindful of how we spend our time we must become conscious of what we do with it and why.

In our day to day life, we make small decisions that shape the life we lead in a big way. We make thousands of decisions without a second thought and if things don’t work out the way we planed, we wonder what happened. Whether we get in arguments with loved ones, wish we were healthier, feel unhappy with our job, want more time to do the things we enjoy, or just get frustrated with ourselves, we can begin to change our lives by cultivating more love around our decisions.

If we’re trying to lose weight, we might find that cultivating love towards ourselves offers the positive reinforcement we need to stick to our diet. If we’re working on something, love can mean valuing our time so much that we’re not willing to let ourselves get distracted or discouraged. It can also mean that when we do inevitably get distracted or discouraged, we accept that that’s a normal part of being human and keep going.

Our time is the most valuable thing we have. Loving ourselves means caring about how we spend it. Simply by asking, what would I do if I truly loved myself, we can begin to change our life. Would I eat this food? How would I treat my body? Would I buy these things? How would I spend my time? What career would I choose? How would I treat other people? How would I treat the planet?

It takes practice to start asking these questions and digging deep to explore the answers. The point is that love, although difficult to describe, offers a certain compass that is readily felt in the heart. We may not always have a perfectly clear answer, but life is rarely black and white like that. What love offers is the opportunity to explore how a decision we’re considering can serve the highest good for both ourselves and others.

Each of us is unique and worthy of dignity. No other person has gone through the same life experiences that brought us to where we are today. If we consider that out of over six billion people, we are the only person that has experienced life the way we have, we might appreciate how truly amazing we are. Our unique perspective is the incredible value that we deliver to any given moment. Love gives us the reason to be the best we can be. Conscious action gives us the means.

One Woman’s Journey to Find Herself

“ ‘Mayu’ means water. ‘Nina’ means fire. I’m an air sign. The idea is that we all stand on earth and bringing all four elements together would complete the balance. Human connection: that’s the essence of Mayunina. ” –Rigel Angelina

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Life is a path. We try to control it, speeding up or slowing down, turning here or stopping there in the direction we think will lead to happiness. Other times, life does the steering and takes us exactly where we need to go.

In the summer of 2011, Rigel Angelina left New York to travel to Ecuador for love. After two weeks, a devastating break up left her heartbroken and she booked the next red-eye flight home. Before leaving, she spoke to her friend Victor who invited her on a four-day trip— the entire country was waiting for her if she just opened her mind to it. The next morning, she knew what she was supposed to do.

“My instincts are my greatest tools,” says Rigel. “They always know what’s going on. I woke up the next morning and something just pushed me to go… I decided to get lost and discover whatever I was supposed to discover. Just go with the wind and fall off the grid.”

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If there was ever a journey of self-discovery, this was it. Rigel escaped from the madness of the city to experience the countryside, her emotions pulled to their limits by every experience. She remembers the colors of the sun setting on the west coast, just driving. Meeting families that owned next to nothing but possessed the greatest passion for life. Lounging on hammocks in the summer air surrounded by mango trees, a true heaven on earth. Meeting two friends who would become soul mates. Crammed in the back of a jeep for a four-hour trip through the desert with no road in sight. Bathing in the sea when the hostel had no shower, the dirt and dust of her journey lost among waves. All the while embracing uncertainty and allowing herself to lose control in order to feel, her mind and heart open to every possibility.

Then the light bulb turned on. “I found these people, these artisans. They filled me with love and hope and I needed that; I was heartbroken. I met families little by little and felt inclined to be part of their community. These people put all this love and energy and history into one item. It has a heart, it has a soul and I want everybody to have a piece of it. That’s how Mayunina was born.”

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Rigel’s idea was to sell these handmade objects back in the US and support their makers by teaching people about their history.  This became her mission, and the search began as she traveled deeper inland to find artisans. But after returning to Guayaquil from a second journey, Rigel got sick. For three days, she felt too weak to move and knew something was wrong. Her blood samples showed she had contracted salmonella and her body’s toxicity level had reached a shocking 93 percent. According to the doctor, she should have been dead.

“At that moment I went into a strange sleep full of hallucinations: life at my head and death at my feet. My feet were freezing, I must have asked a million times for a blanket. And the bed was disgusting, stained with blood. There was a dead man to the left of me, a screaming woman to the right of me and I couldn’t move because I was so weak. My life passed by me from the beginning to where I was laying: all the stuff that happened, all the people in my life that have entered, all the pain and beauty that I’ve been through. It was insane. It was nothing like I’ve ever experienced in my life.”

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Life had other plans for her and with the help of her mother (her “angel”) she slowly recovered her strength. “I almost died,” Rigel recalls, “but I had a second chance. That energy of having a close death encounter and realizing I am fragile and need help like everybody else was awakening. I can’t do this life all by myself. Nobody can. We all need each other. And that’s what I learned. Happiness comes from when you have self-love. When you love yourself, you can love everybody else. That’s what the [South American people] taught me.”

She returned to America and made a clean start, her passion for life stronger than ever. Influenced by something a friend said about tribes in South Africa who cut their hair to cleanse their auras, she chopped off her own and began selling Mayunina at Dekalb Market.

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Everything moved quickly once she opened her own shop with a handmade selection of bags, apparel and home décor, each piece with its own story. She had no way of knowing if she was doing the right thing, but her heart led the way. Others’ encouragement affirmed her mission; strangers and friends who loved the product and feeling a sense of connection to Rigel’s story in relation to their own lives.

“I feel the need to share what I’ve been through so people can see that there’s so much more out there,” Rigel explains. “I can’t tell you the amount of times someone has asked me how this happened then says they’re going through something similar and I helped them realize something about themselves. That to me is the greatest gift. It’s just that moment that they needed to engage with somebody and I was there. No judgment, no tears. Pure love.”

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Just when everything was looking up, Dekalb Market faltered. Events trickled to a halt, people stopped coming, and the vendors could barely pay rent. When Rigel found out the market was closing, she felt like everything she had worked for was slipping through her fingers.

“I packed my things up, rented a U-Haul and cried every time I put a piece of my shop into the van,” says Rigel. “I didn’t want to let go. We were a family. The Dekalb Market family… I was at a loss. I built the store from the ground up— it was almost like a child to me.”

She has been struggling to find her way back on the path she began two years ago, working other jobs to support herself while trying to breathe life back into Mayunina. Sometimes she feels like she’s drowning, but her dedication to the artists that showed her love when she needed it most keeps her afloat. These are people she’s eaten with, danced with, laughed with and cried with; through Mayunina’s objects she can share these experiences with the world. The Epiyu family’s Mochilas bucket bags are made from a weave so complex that they stand by themselves, a secret of the Wayuu people. Beautiful woven straw basket purses are the trade of the Espinoza family, the most impoverished family Rigel has come to know. Woven straw lanterns carry the spirit of Ruta de Spondyluz South, where she met their artisan, Alfonzo.

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As Rigel takes her next steps in this life, her passion to do what she loves will lead the way. Part of her is afraid of failure and the other part believes there is no sense of living if she doesn’t take a risk. Her destination remains unknown, but her dream will take her where she needs to go.

“Mayunina is a movement to create positive energy in the world for the better of the human condition, the human being— you, me, everybody. I want to keep doing this for the rest of my life; I know this is what I love to do. There are things that interfere on your path for a reason. It’s meant for the universe to say you’re just not ready right now. I don’t feel prepared but you can wait forever to be fully prepared. That time is relative. It’s now or never.”

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You can find Mayunina at Artifact. (155 Freeman St, Brooklyn, NY 11222). For more information, please visit http://www.facebook.com/MAYUNINA.

 

Ice Cream of the Crop

Where did you learn about food? Through school, at the dinner table, from your friends? Ice cream afficiando and Dreamscoops’ Co-Owner Joseph Roselli took cues from his Italian father. “He always told me, ‘Joe, the food in Italy is the best you’ll ever have.’ Of course he’s biased because he was born there, but he only ever cooks with three or four ingredients in a way that you taste each individual flavor and the complexities behind it. When I went to Italy with my family I noticed that everybody cooks that way. It’s very simple; it can be the best pizza you’ve ever had in your entire life, but at the end of the day it’s just pizza. They don’t use ‘all natural’ or ‘organic’ as a selling point— they just have food. You know what’s going into it and can taste the difference in more ways than words can describe. It’s a philosophy that’s happening little by little in New York and we’re thrilled to be a part of it.”

That philosophy became the foundation of Dreamscoops, which Joe started with Co-Owner and Chef, Leona Sager. Some say Dreamscoops is the best ice cream they’ve ever tasted, and one spoonful of the creamy dessert leaves little room for argument. But where taste is subjective, ethos is pure: Dreamscoops’ merit lies in its holistic vision for how food should be made. In Leona’s words: “We don’t take any shortcuts.”

While their paths took different routes, an unyielding passion for wholesome, locally-sourced food has been fundamental to both. Leona found her love of cooking simply because her mother never did: “I was always drawn to the kitchen and the garden, and that started my obsession with food. There’s something about cooking. It’s just so satisfying to put together ingredients, especially when you’re growing them. To pull them out of the ground and bring them into the kitchen and make something that’s delicious— there’s nothing like it. And you feel good after you eat it, you feel healthy… I shop at farmer’s markets. I don’t like to open packages. It’s just a way of living.” Her self-professed obsession led to a career in desserts: chocolate, pastries and ice cream, respectively.

Joe took a more roundabout way, following his psychology degree into the field before realizing he wasn’t meant to clinically treat patients, but was trying to understand human behavior. “I love seeing people happy!” exclaims Joe. “When I was in college I would cook for my friends and would always be the one showing people new things that I found at Whole Foods. I always had a pull toward that artisan/local mentality. So I had that passion to do something with food, but I didn’t know where to start. When Leona and I got together to do this, I presented my ideas and she presented hers and they meshed together. It wasn’t one sided… it was both of us coming together with a vision and meeting at a fork in the road to take the same path.”

The fork happened to be the restaraunt “Fishtail by David Burke”: Leona working as a pastry chef and Joe working as a server and guitarist. Blown away by the sheer complexity of flavors in every dessert Leona’s hands touched, Joe initiated a business proposal over Facebook (while Leona was pregnant, no less) and the two set off to make ice cream the local way. They began by testing recipes after hours in “Fishtail by David Burke’s” kitchen— often until 4 or 5 in the morning— bringing samples to Joe’s daytime hospital job for feedback. When markets became routine, they had no doubts about quitting their day jobs to pursue Dreamscoops full-time. They opened for business in December 2011 with five flavors in tow: Manjari Chocolate, Sea Salt & Caramel, Cinnamon & Sugar, Milk & Cookies and Vegan Golden Monkey made with Black Golden Monkey Tea.

Local is the key to Dreamscoops and it begins with ingredients. “We use fresh Battenkill Valley milk— some of the best milk I’ve ever tasted and I’m a Northern Cali girl, so I’ve had my share of dairy growing up!” says Leona with a laugh. “We make the ice cream as soon as the milk comes from the farms… they deliver and we produce.” Paired with fresh-picked produce from local farmers markets and just a touch of sugar to let the true flavors shine and you get pure ice cream without fillers, additives or sustainers.

Then there’s time, Leona explains: “I spend anywhere from 10-14 hours making the bases and getting everything ready. Once you put the ice cream in, you’re on the clock— every sixteenth of a second counts. The most important thing is care, the care that goes into making it just right. That’s what makes our ice cream different… or the same as everyone else who’s trying to do this the right way.”

“Leona hand picks, roasts and purees each pumpkin,” Joe chimes in. “Just watching her add it to the base and season it with spices to get the end result of pumpkin ice cream just makes me drawn to this even more… the fact that she can take these random ingredients from scratch and make something so complex and amazing is just incredible to see.”

A little care goes a long way, as any eater of the smooth, cherry-tinged Manjari Chocolate, sweet and salty Sea Salt & Caramel, or seasonal Pumpkin will tell you. While the decision of which flavor to put in your cone is near impossible, Dreamscoops’ unlimited sample policy eliminates the headache. They call it “educated ice cream shopping,” and it’s just another example of their commitment to community.

“If you come to us and see six flavors of ice cream on the menu, we want you to try everything then make a decision,” explains Leona. “I just want to get my ice cream into as many peoples’ mouths as possible […] This is a movement. Science is starting to prove how shortcuts in food aren’t healthy for our bodies, lifestyle and environments. I think [Dreamscoops] is contributing to fixing that.”

More so than helping the world is a commitment to bringing people together on a smaller scale, whether it’s a 45-minute conversation with a customer or a second round of family cones. “There’s nothing better than when a little kid asks for a sample and you give them a little wooden spoon as a taster and see their face light up,” Joe adds. “And then they beg their parents for three cones! Ice cream just brings people together.”

It was the community who helped Joe and Leona when they first began. Starting out as a small business, they feared a standoffish mentality from other locals. What they found was exactly the opposite: the local food scene and artisan chefs went out of their way to help, opening doors to different markets and inciting introductions to new business at every turn. Melt Bakery in the Lower East Side has been with Dreamscoops since the beginning, still offering use of their space and equipment. As for competition, it really doesn’t exist. Joe and Leona both eat Melt’s ice cream sandwiches just as much as their own pints, and have collaborated with one of their favorite coffee houses, Café Grumpy, to create their espresso-infused ice cream. Little things make bigger things happen, and through community both have been possible for Dreamscoops.

With their first fast-paced summer behind them, Leona and Joe have high hopes for expansion. Their first brick and mortar location is in the works, they plan on starting a delivery service with dessertRun, and are working to get their pints into wholesale, but Dreamscoops will never outgrow its local philosophy.

“Once you start mass producing it changes things,” says Joe. “You’ll start getting a case of peaches and use every single one instead of picking each peach individually to make sure it’s just right.”

Leona and Joe both hope their local practices one day became industry standards. “Our ice cream may be called ‘artisanal,’ but it’s just ice cream,” Leona says with a shrug. “One day in my hopes and dreams we might live in a world where ice cream is ice cream— the way it should be. You shouldn’t have to read a label to check and see what’s in your food and make sure it’s not harmful to your body. With [Dreamscoops], we know the people that are eating our product. We don’t put anything in there that we wouldn’t eat ourselves.”

The Dreamscoops cart can be found at Hester Market come Spring. In the meantime, be on the lookout for their first location and delivery service on dessertRun. For more information, please visit www.dreamscoops.com.

True Religion

Religion promises to give us a relationship with the divine. Yet all too often this relationship is underscored by the shadow of separation. By virtue of one’s definition of the divine, one loses their relationship with the divinity that is inherent in life itself – that of each human being.

Every religion finds love at it’s heart. Love knows no labels. It has no brand. Love is that force which brings us together, allowing us to accept each other and find compassion for every situation.

With love we can begin to realize that every human being is part of our family. We are all mothers, fathers, sons, daughters, brothers, and sisters. We are all connected through our humanity.

You don’t need to be a Christian, a Muslim, a Jew, a Buddhist, or a Hindu to appreciate the value of love. You are human. It is inside you. You have the love of humanity in your heart.

What is Conscious Commerce?

Everyday we create the world we live in through our consumption. We may not realize it, but our daily purchasing decisions are some of the most important choices we make and have far reaching global impact. Commerce is the lifeblood of humanity. Since the dawn of civilization people have bartered with and bought goods from one another. Cultivating consciousness around consumption means developing awareness around our true impact on other people and this planet. By making an effort to be more conscious about how products are produced, sold and consumed, we can have far more enjoyable experiences and make the world a better place.

The things we consume have a life cycle that spans the global supply chain – from cotton plantations in the United States to electronics factories in China to banana farms in South America. Our consumption habits have significant downstream impact. It can be hard to see when we’re buying a t-shirt or a piece of jewelry, but the things we purchase either support a positive relationship with people and our planet or a negative one.

Consider the life cycle of food as it makes its way to the table. How was the food cultivated? Was it raised in a sustainable manner by farmers that really cared about you and the planet? How was it picked, processed and distributed? How were workers treated in the process? Finally, how was it prepared just before it came to your plate?

It’s a little easier to track the path of food from farm to table because food is so heavily regulated. With a little bit of effort we can choose to buy organic. But it’s harder to see the bigger picture. The fact is, a similar line of questioning can be applied to every product we purchase, from furniture to footwear.

The amount of effort it would take to track the entire supply chain is mind boggling and well beyond what even the most well-meaning person would ever want to do. It’s hard enough figuring out the source of the food on our table, much less all the clothes and electronics we buy.

One place to start is simple: reduce consumption. Stepping back from everything we own, we might realize that we don’t actually own anything – everything owns us. Every item we purchase, from our car to our shoes, is something we have to take care of and maintain.

Often we lose sight of all the things we own, and consumption becomes an opiate – the fleeting satisfaction of getting that shinny new thing. Inevitably, most of the things we buy end up as clutter in the closet or another reason to spend a hundred dollars a month for storage space. A person can’t avoid owning stuff – even a monk owns a mat. But we can become much more aware of what we bring into our lives.

Our culture prizes getting the best deal on everything we buy. Supply always meets demand and our appetite for consumption is met with a flood of low cost, low quality products. Getting that shinny new thing has become a staple of the modern economy – one that churns up global resources much faster than we can replace them. There’s a lot to be said for spending more on a high quality product that will actually last. Well designed products are more enjoyable and more durable. In the long run, that means greater cost savings as the product won’t need to be replaced as soon. Spending more on a product also promotes good quality craftsmanship which supports merchants that actually care about the products that they sell.

When it comes to local merchants, one can actually talk to the owner and rely on their expertise. It starts with asking the right questions and making an effort. In a perfect world every human being would profoundly care about how their actions affect other human beings. We might not be there yet, but we can support the people who are making the effort, particularly independent merchants who love what they do.

As human beings, we each have the power to be the change we want to see in the world. Each of us can make the choice to care about what we consume. Conscious commerce really means finding love for ourselves. When we love ourselves, we care about the things we put into and onto our body. When we love the planet, we think about how the things we purchase affect the planet and the people on it.